Privacy Policy

At Fashion Trendz, we value your trust and are committed to respecting and protecting your privacy. This policy explains how we collect, use, and protect your personal information when you interact with our website or services.

By visiting or purchasing from fashiontrendz.co.uk, you agree to the practices outlined in this policy.

1. Who We Are

Fashion Trendz is a UK-based online store offering women’s fashion and styling inspiration. For the purpose of data protection laws, we are the Data Controller.

Our contact details are:

2. What Information We Collect

We collect the following personal data when you visit or use our site:

  • Contact Information – your name, email address, phone number, and postal address
  • Order Information – items you purchase, shipping details, returns
  • Payment Data – handled securely by third-party providers (we do not store card details)
  • Account Data – login credentials, preferences, wish lists
  • Device & Browsing Data – IP address, browser type, device ID, and pages viewed
  • Marketing Preferences – if you subscribe to our newsletter or offers

We collect data directly from you and indirectly through cookies and third-party tools.

3. How We Use Your Information

We only use your personal data when we have a valid legal reason to do so. This includes:

  • Processing your orders and managing deliveries
  • Sending order updates, confirmations, and receipts
  • Providing customer service and responding to enquiries
  • Sending marketing emails (if you’ve opted in – you can unsubscribe at any time)
  • Improving our website, products, and user experience
  • Meeting legal, tax, and accounting obligations

We do not sell or rent your data to third parties.

4. Legal Basis for Processing

Under the UK GDPR, we rely on the following legal grounds:

  • Contractual obligation – to fulfil your order or provide services
  • Consent – for email marketing and promotional offers
  • Legal compliance – to meet tax, accounting or fraud prevention duties
  • Legitimate interests – to improve our services, website, or communication with customers

5. Who We Share Your Data With

Your personal information may be shared with trusted third-party service providers, strictly for business operations:

  • Payment processors (e.g. Stripe, PayPal)
  • Courier and delivery services
  • Email marketing platforms (e.g. Omnisend or Mailchimp)
  • Website hosting and analytics tools (e.g. Google Analytics)
  • IT support providers helping us maintain a secure site

All partners are GDPR-compliant and only access your data to provide necessary services.

6. Data Security

We use industry-standard security measures, including:

  • SSL encryption on our website
  • Secure servers and password protection
  • Limited access to authorised staff only

Despite our efforts, no method of transmission over the internet is 100% secure. We encourage you to use strong passwords and keep your login information safe.

7. Data Retention

We only keep your personal information for as long as necessary:

  • Order and account records – retained for up to 6 years (for legal and tax purposes)
  • Marketing preferences – kept until you unsubscribe or request deletion
  • Customer service enquiries – usually held for no longer than 12 months

You can request deletion of your data at any time.

8. Your Rights

Under the UK GDPR, you have the right to:

  • Access the personal data we hold about you
  • Correct inaccurate or incomplete data
  • Request deletion of your data (“right to be forgotten”)
  • Withdraw consent at any time (for marketing emails)
  • Object to or restrict certain types of processing
  • Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise your rights, please contact us at info@fashiontrendz.co.uk.

More details: www.ico.org.uk

9. Cookies and Tracking

We use cookies and similar technologies to improve your browsing experience, track site usage, and offer relevant products.

You can manage or disable cookies via your browser settings.

See our full Cookie Policy for details.

10. Third-Party Links

Our site may contain links to third-party websites. We are not responsible for their privacy practices. We encourage you to read their policies when visiting those sites.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect legal or business changes. The most current version will always be published on our website with the “Last Updated” date at the top.

If you have any concerns or would like to discuss how we handle your data, please email us at info@fashiontrendz.co.uk – we’re here to help.

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